Pricing
Simple plans.
Serious growth.
Every plan is a complete system — a custom website that improves itself, a pipeline that captures every inquiry, and AI that answers customers while you work. One monthly price, allowances included, and a setup fee you can make disappear.
The plans
Three plans. Each one a complete system.
Run day to day by our AI operation — monitoring, follow-up, and improvement — with a human approving anything your customers will see. You watch it all from your portal.
Living Website
AI works on your website
$297/mo
A custom website that never goes stale: our AI monitors it and improves it continuously — and every inquiry becomes a lead you can follow up, automatically.
- Custom website — designed, built & hosted for you
- The living improvement loop: your site monitored & improved, continuously
- CRM & sales pipeline — every inquiry captured & tracked
- Missed-call text-back, so a busy moment never loses a customer
- Google review generation
- Email & SMS marketing
500 texts · 5,000 emails · 300 call minutes included every month
Choose Living Website ↓AI Front Desk
Most popularEvery customer answered — instantly, around the clock
$497/mo
Everything in Living Website, plus an AI Employee that answers customers and books appointments while you work — and a growth loop that gets you found in search and cited by AI answers.
- Everything in Living Website
- AI Employee that chats with customers & books appointments — unlimited use (fair use)
- AI auto-responses to your Google reviews
- Our proprietary SEO / GEO / AIO growth loop — found in search, cited by AI answers, run by our agents
1,000 texts · 10,000 emails · 500 call minutes included every month
Choose AI Front Desk ↓Growth Engine
Limited seatsOur team and our AI, working your growth like it’s ours
$997/mo
Everything in AI Front Desk, plus hands-on humans: an AI voice receptionist on your phone line, our team working your SEO and content, and a strategy review every quarter.
- Everything in AI Front Desk
- AI voice receptionist that answers your phone
- Hands-on SEO & content work by our team
- Quarterly strategy reviews
- Priority support
Allowances are tracked live in your portal, and plans upgrade or downgrade as your business changes. Nothing beyond your plan is ever billed without your explicit approval.
Build your plan
Pick a plan. Pick a term.
Watch the setup fee disappear.
The one-time setup covers the design and build of your website and systems — and both terms waive it. The summary updates as you choose.
Your plan
Setup, one-time
—
Then monthly
—/mo
Month-to-month cancels anytime. Term plans run their chosen term, then continue month-to-month. Allowances are tracked live in your portal — and nothing beyond your plan is ever billed without your approval.
Almost there
Let’s get your plan started.
Tell us where to reach you. We’ll confirm the details and send next steps — usually within one business day. No payment now.
Got it — your plan is on its way to us.
Add-ons
When you want a little more.
Add any of these to your plan whenever you’re ready — proposed to you first, never billed automatically.
AI Voice Receptionist
$149/mo
An AI receptionist that answers your phone, takes the details, and books the appointment — 300 AI call minutes included each month.
For Living Website & AI Front Desk — already included in Growth Engine.
WhatsApp Channel
$29/mo
Meet customers where they already talk — WhatsApp conversations flow into the same inbox and pipeline as everything else.
Available on every plan.
SEO Essentials
$149/mo
A monthly search-visibility cycle for your site — the essentials that keep you findable while you grow.
For Living Website — the other plans include the full growth loop.
The right fit
Built for businesses that live on trust and local demand.
Forward Dawn does its best work for businesses where the website is how customers decide to call you — and where a missed inquiry is real money.
- Local service businesses & home services
- Contractors & trades
- Clinics & med spas
- Law firms & professional services
- Businesses with an outdated website
- Businesses missing leads after hours
You're in the right place if you want
- A website that earns trust in the first visit
- Every inquiry captured and tracked — not lost in an inbox
- Faster follow-up, even after hours
- Visibility in classic search and AI answers alike
- Less admin work, with a clear view of what we’re doing and when
Need something beyond these plans?
Client portals, e-commerce, custom systems, and multi-location setups are scoped as their own projects — priced responsibly after we understand your architecture, not off a menu. The best first step is a Website Growth Blueprint — free, and yours to keep either way.
Fair questions
What does the setup fee cover — and how do I get it waived?
Setup is a one-time $749: it covers the design and build of your custom website and the configuration of your CRM, pipeline, and follow-up systems. Choose a 6-month term and it is waived entirely — your website, free. Go annual and you also get 2 months free on top.
I already have a website — what happens to it?
Every plan includes a custom website, so we rebuild yours on our platform — usually a significant upgrade — and that is what lets the living improvement loop actually run: monitoring, continuous improvement, and lead capture wired in from day one. Your content and everything that already works come along.
What is the living improvement loop?
Your website is never “done.” Our AI agents watch how it performs — speed, errors, search visibility, what visitors do — and continuously propose and ship improvements, with a human approving anything your customers will see. You watch it all from your portal.
Is the AI Employee really unlimited?
Yes — unlimited conversations and bookings under a fair-use policy that covers normal business use. It exists to stop abuse, not to meter your customers. If your volume ever approaches the fair-use line, we reach out and talk it through — nothing changes without your approval.
What happens when I use up my included texts, emails, or call minutes?
Your allowances are tracked live in your portal, and we reach out before you hit a limit with options — add capacity, upgrade, or cap usage where it is. Rates beyond your allowance are set out in your service terms, and nothing beyond your plan is ever billed without your explicit approval.
What do SEO, GEO, and AIO mean?
SEO keeps you ranking in classic search engines. GEO — Generative Engine Optimization — makes AI assistants like ChatGPT cite you when people ask for recommendations. AIO — AI Optimization — keeps your site machine-readable: structured data, clean semantics, llms.txt. Our agents run all three as recurring cycles.
Who actually does the work — AI or people?
Both, by design. AI agents handle research, builds, testing, monitoring, and optimization around the clock. Humans set direction and review every consequential change before it ships — nothing deploys without a person approving it.
Can I change plans or cancel?
Month-to-month plans cancel anytime. Term plans run their term — that is what earns the waived setup — then continue month-to-month. Upgrades and downgrades take effect right away, and no billing change ever happens without your approval.
Why does Growth Engine have limited seats?
Because it includes hands-on work by our human team — SEO, content, and quarterly strategy — and we only take on as many Growth Engine clients as we can do that properly for. When seats are full, we open a waitlist rather than dilute the work.
What is the Website Growth Blueprint?
A free diagnostic of your current website — where you stand on trust, lead capture, follow-up, and search readiness, and the first improvements we would make. It is the best first step if you are not ready to pick a plan; the brief is at the bottom of this page.
Or ask the concierge chat — it knows this page by heart.
The first step
Get your Website
Growth Blueprint.
Tell us about your business in three quick steps. A human strategist reviews every brief and replies personally — usually within two business days — with first observations and a clear path forward. No cost, no obligation.
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A review of where you stand
Your website across trust, lead capture, follow-up, and SEO/GEO/AIO search readiness.
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The first improvements, prioritized
The changes we would make first, why, and what each one is worth to the business.
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A plan that is yours to keep
Clear next steps in plain language — useful whether or not we build it together.
Prefer talking first? hello@forwarddawn.com — or ask the concierge chat anything.